Future Focused Marketing Company
Kobe Digital is a programmatic marketing agency that designs, builds and manages cutting-edge campaigns for top companies around the world. Based in Los Angeles, we’re dedicated to serving our clients with personalized campaigns that focus on tapping into big data to hit big goals.
DATA-DRIVEN CREATIVE STRATEGIES
Whether you’re trying to decide where to bid on ad space or when to send that email, our data-driven approaches can take the guesswork out of the equation. By leveraging the latest innovations in artificial intelligence and machine learning, Kobe Digital can help you optimize the placement, timing, and audience for your advertising, making every single ad dollar count.
DEEP & PRECISE ANALYTICS
If you can’t measure it, you can’t manage it. That’s why all our advertisements are built on a robust reporting and analytics platform that tracks real-time campaign performance across a diverse array of key performance metrics, allowing us to adjust keywords, audiences, and budgets on the fly without missing a beat.
With Kobe Digital, you’ll get access to 24/7 live reporting, allowing you to monitor your company’s growing digital presence anytime, anywhere.
COST-EFFECTIVE, CUSTOM CAMPAIGNS
We know that when it comes to growing a business online, there’s no such thing as a one-size-fits-all approach. Every campaign is customized from the ground up to meet each of our clients’ exact marketing needs, reflecting the nuances of their specific industries, businesses, and target markets.
SPANNING ALL DIGITAL PLATFORMS
Get found — everywhere. Finding your desired audience is one thing; catching their attention is another. Our campaigns are designed to deliver your value proposition to the right prospects at the right time, wherever they are. Whether on a desktop computer or mobile device, or browsing a news site or news feed, Kobe Digital can help make sure that your message is front and center.
Pay-per-click advertising is all about the perfect mix of messaging, distribution, and timing. Kobe Digital will help you find the right balance — targeting, bidding, placement — and keep your campaigns profitable.
We’ll work with your team to establish goals, identify target markets, and put all the guardrails in place. Then, we’ll dig into creating the program — designing banners, writing ads, and developing custom landing pages.
SEARCH ENGINE OPTIMIZATION
90% of all clicks in search traffic happen on page 1 — if you want those clicks, you need Kobe Digital. We’ve helped clients across a range of industries through search engine optimization: fine-tuning their website and search content to get the best results possible from organic searches.
If you’re ready to get more from your search marketing, call Kobe Digital. We’ll start by auditing your site, then make recommendations for improving your search presence, and produce work that gets results.
Get more out of your digital advertising investment.
Kobe Digital produces programmatic marketing and advertising campaigns that maximize your ROI by improving the way your ad dollars perform. By tapping into software-driven campaign programming, we can provide real-time optimization that keeps your ads relevant while reaching the right people.
Programmatic campaigns aren’t just for big, global brands — with Kobe Digital, you can tap into the power of programmatic advertising with any budget you choose.
SOCIAL MEDIA MARKETING
Be what everyone’s talking about.
Social media marketing gets more complex every day. And every day, it’s more important than ever to be part of the conversation. Kobe Digital helps build and manage social media campaigns that meet your customers where they are, on their terms, and get them to become an active part of your community.
What is SEO? SEO is an acronym for Search Engine Optimization. What does that mean? It means to optimize a search engine’s capabilities to find content on your website when your customers search for your product. Here’s another explanation; SEO is the method used to drive visitors to your site by using the content/words and keywords on your site that your customers are using to search for your product or service.
In today’s world of online shopping and mobile browsing, if your business is not incorporating SEO into their marketing practice you are missing a huge percentage of your customer base. Unfortunately, many businesses make the mistake in thinking they do not need to implement SEO, but that could not be farther from the truth.
SEO is a crucial step in getting more traffic to your site. Using SEO in a constructive manner gives your business a viable internet presence allowing mobile users to find you easily thus giving your brand and business the potential of becoming a top contender in your field. Another advantage to SEO is that it allows you to measure your marketing and keep up with the competition and these days the competition is steep.
When you start to understand SEO a little better and the major role it can play in your business you can start to implement this highly prized tool for yourself. Get started by posting your location on your home page, adding a Google Map to your website and signing up for a Google Business account. Another option, and great start in the game of SEO, is to include link building in your marketing practices. You can apply a link building strategy by writing a guest blog, having a contest or simply adding your company’s name to your Chamber of Commerce directory and creating links back to your site.
Beware of mistakes when planning your SEO approach. The process in which search engines use to comb the internet is always changing. Therefore, you should always be fine tuning your website’s content and keywords. In addition, be sure links within your site are working and your site is aesthetically pleasing and easy to navigate. If your site is hard to read or over stimulating it may get frustrating for a viewer causing them to move on to the next option in the search engine.
Now that you have more information on SEO and how you can apply it to your business, it’s time to make a plan and get on track! If you start with the basics and are consistent, your results will start to appear. In turn, you will have a better understanding on how to efficiently use SEO as an amazing marketing accessory for your business. The real key to SEO – Understanding how it works is the best way to make it work.
Whether you are new to digital marketing or you’ve been at it for a while but just can’t seem to capture your audience, it’s beyond time to catch up. 2017 is almost over, and 2018 and the years to come are set to turn online and mobile marketing and advertising into a competitive sport. If you can’t keep up, you could lose your business, and that warning extends to all industries, business of all sizes, and both ecommerce and brick and mortar companies.
If you’re ready to execute a new digital marketing campaign, there is no time like the present to reevaluate what you know. These 20 tips won’t do the work for you, but they’ll definitely give you something to think about.
1. Set an objective.
Do you want to drive 10,000 more people a month to your website? Do you want to become the most-searched-for real estate agent in Santa Monica? Have a clearly defined goal.
2. Create an audience persona.
Who are you trying to reach? Single women, ages 25 to 40? Middle aged fathers with college degrees? Find out who your target audience is and work with it.
3. Learn from your past.
Did you have a digital marketing campaign in the past that didn’t do anything for you? Take some time to analyze why it didn’t work.
4. Stay authentic.
That’s what consumers want right now. Don’t resort to gimmicks just to grab attention, and never do anything that’s dishonest or misleading.
5. Make a list of influencers who can help.
It may be a list of prominent business people in your town or a Kardashian — keep a list on standby and attempt to develop a relationship with these people.
6. Know your brand’s voice.
Are you fun? Authoritative? Does the persona you created respond best to a certain tone? You may already have an idea of your voice but it’s best to define it for sure.
7. Know your target keywords.
You don’t need 100 of them. Four or five should do. These are the words your target audience would use to find your website.
8. Determine what resources you need.
Is your team big enough? Does your budget need an increase? Is it time to overhaul your website?
9. Learn a little something about SEO.
You don’t have to become an expert or fully understand it. Most people don’t anyway. But you do need to know what it is and how you can use it.
10. Focus on the customer experience.
These days, customers tell you what they want instead of you telling them what they need. Focusing on the entire customer experience can set you above the competition.
11. Focus on a quality mobile experience.
More and more people are using their mobile devices to shop for goods and services. Combine that with declining attention spans, and you need to work out something that loads quickly and is easy to use from the smallest smartphone.
12. Don’t give up on building your email marketing database.
You probably keep hearing that email is no longer valuable, but that’s not true at all. It’s one of the handiest tools in your box, and it will help you out when all other channels fail.
13. Include a call to action.
No matter where or how you’re advertising, include a clear call to action, but avoid being generic with phrases like “Click here to learn more.” Be mindful of your brand’s voice.
14. Use photos and videos.
They grab more attention than a wall of content does. Just make sure they are authentic and high-quality.
15. Use social media.
If you aren’t already on social media, you are missing out on free marketing. Facebook, Twitter, Instagram, SnapChat, Pinterest…
16. Engage your followers.
Once you are on social media, make sure you engage with your followers. Don’t talk at them; talk to them.
17. Post regularly.
When you do sign up for your social media pages, make sure you post frequently so that people remember you are there. Just don’t go overboard with hundreds of posts a day.
18. Encourage customers to leave reviews.
From Facebook to Google to Yelp, there are dozens of places where your customers can leave reviews. Encourage them to do so, thank the ones who do, and apologize or offer resolution to the ones who leave negative reviews.
19. Use good copy.
Your website’s content should be engaging and attractive to read. Don’t skimp on providing that to your customers.
20. Be flexible.
Finally, when your marketing campaign is in place, monitor it. If it’s not working tweak it or pull it if needed. Don’t obsess over start and end dates.