Mediaforce the Top Marketing Agency
Balanced Acquisition Portfolio
A diversified web-traffic acquisition portfolio means your business is more likely sustainable in the face of the unknown, like unforeseen Engine algorithm updates or the permanent closure of referral sites.
Google, and other Engines, reward businesses who embrace this risk-reduction, sustainable-growth approach.
It’s 10-times more important than link building.
How You Treat Your Visitors Matters
Search Engines’ primary purpose is to help their users seamlessly find what they are looking for.
Measures of On-Site Engagement (such as bounce rate, session length, pages-per-session, time-on-page, conversion rate, etc) are key signals that Search Engines use to assess the quality of the experience a visitor has on your site. Continuous User Experience Optimization is critical to maintaining ranking, and to outranking competitors.
SEO Today is Different
It’s not about back-links and indexes anymore.
It’s about signalling a great user-experience – and nothing does this better than a balanced approach to traffic acquisition. Treating your user’s intent seriously, and delivering on the promises that bring traffic to your site are the best strategies for long-term SEO results!
From page titles to page load-speed, from content descriptions to media accessibility, from data-security to clear navigation… your SEO depends on offering a great U/X. Make sure you’re assisting their journey to you!
How are you being talked about? How is your brand being experienced on social media? What signals are you sending that you solve a problem for your users? How are you supporting a good User and Emotional Experience?
Gain Exposure and Brand Love
We’re all about holistic social media management marketing for businesses worldwide. We provide end-to-end Social management or hybrid, collaborative approaches to suit your business model. Grow your business value by growing your Social game: capture earned, paid and owned traffic on the right social channels for your business.
Real Gateway into Collective Conversations
Social media is playing an increasingly important role in consumers’ lives. Traditionally, social media has been viewed as a platform for connecting with Millennials. Surprisingly, Generation X (ages 35-49) spend much more time: they spend 7 hours daily on social media compared to Millenials who spend almost 6 hours. Among American female adults in 2016, 25% of their total weekly media time was spent using social media.
Brand Activists and Ambassadors
Drive, usually instant, value and build equity by connecting with your customers on social media. There are three types of social media users: heavy, medium, and light. Heavy users spend over 3 hours daily on social media. 30% of heavy users believe it is important to show support for their favourite brands or companies on social media. Consumers want to have their voices heard: Engage with these consumers and build brand loyalty.
Social Media Users’ Shopping Behaviour
Among each group of social media user (heavy, medium and light), over 75% of consumers made an online purchase in 2016. Although heavy users are great as brand activists, they are making smaller purchases online. Medium and light users are spending more money online. 41% of light and medium users spent $500 or more online. People are buying clothing, accessories, books, airline tickets, home accessories and more.
Faster Insights, Actions and Growth
Our social media consultants will put together a unique social media strategy catered to your product/services’ audiences and align with your business objectives. A focused action plan allows you to have goals, targets, and measure results to identify failure and optimize for targeted conversions. We provide social media training to companies and also offer managed social media services. Visit our social media blog to learn more
Public Speaking Engagements
At Mediaforce, we have the privilege being invited by companies and organizations for public speaking engagements. Michael Sauvé and Lubabah Bakht recently presented on social media marketing strategy and insights for a North American IT company celebrating their 25th anniversary. Watch it here.
Paid Social Strategy
The Higher Order Bit
The 2016 State of Social Report revealed that only 56% of marketers were using engagement metrics to measure social success. Over 60% of marketers had trouble measuring ROI. In order to avoid these situations, the higher order bit needs to be addressed.
Are you delivering business value, brand, or performance? Are you providing entertaining content, informative content and providing utility to your audiences? Some businesses falsely believe that success on social media is determined by impressions. There are posts and content being shared with very little to almost no engagement.
Choosing the right social channels for your business requires some deep thinking about user intent. The best way to measure social success is to use the right metrics to measure engagement and ROI.
Where to start?
There are over 2 billion users across platforms like Facebook, Twitter, Instagram, Pinterest and Snapchat. With an explosion of growth on social platforms, businesses get confused on which platform to start their social media efforts.
Start with Facebook. It represents over 75% of social users and is a powerful platform with many options to targeting people with psychographic data and understanding emotions as well. Given that the platforms has algorithms that limit organic visibility for low interactive posts, Facebook paid ads gets your content shown to target audiences with higher engagement opportunities.
Next, consider whether your business is a better fit for Twitter or Instagram users. Or can you produce a variety of quality video content for Youtube? These are developing conversations to have with your social media marketer.
Instagram is a clean, uncluttered platform for users to consume beautiful content. And you need to capture your audience’s imagination during their retreat to Instagram. Although a big part of success on Instagram is about sharing great pictures, the content strategy that dictates execution is equally important.
We engineer campaigns and content-strategy for optimal ROI on ads.
Something about Instagram Stories increasingly immersive content for consumers.